TURKEY – THE RISING STAR OF GOLF 2015
We are pleased to present "Turkey - The Rising Star of Golf
2015", the latest publication from KPMG's Golf Advisory Practice
launched today by Andrea Sartori, KPMG Global Head of Sport, at the
Maxx Royal Belek Golf Resort during the 2015 Turkish Airlines
Open.
The report examines the demand and supply trends of golf, the
status of golf tourism and the future outlook of golf in Turkey.
KPMG worked closely with the country's 18 golf clubs and local
industry players to learn more about the key challenges facing the
sport, as well as on the development activity currently in
progress.
Today, Turkey represents a golf market in its infancy that still
relies heavily on international golf tourism. However, in light of
favourable climatic conditions, the organisation of major events
such as the Turkish Airlines Open and related media interest, a
highly successful junior golf programme, and the commitment of
industry stakeholders to further develop golf in the country
through various initiatives, our latest report highlights how golf
in Turkey bears great development potential.
Belek (Antalya Province), Turkey's premier golf tourism
destination, is placed under the spotlight in this report, as the
supply for and demand of golf in Turkey is mainly concentrated
there. With 11 golf clubs and its 16 courses (18-hole equivalent),
a total of 513,000 rounds were played at these facilities in 2014.
This is more than 32,000 rounds on average. The Belek region is one
of the best performing golf markets in Europe, and represents one
of the fastest growing Mediterranean golf tourism destinations.
Please click here to read our full report, which is
full of such insights and market intelligence.
We would like to express our appreciation to Turkish Airlines
and the Turkish Golf Federation for their support in compiling this
report and to all of the golf course managers and operators who
have contributed to the research.
KPMG's Golf Advisory Practice has been advising on the
development of golf courses and golf resorts in Europe, Middle East
and Africa, and further afield, for the past 15 years. We welcome
enquiries concerning both the results of this report and also
concerning development plans for golf-related projects under
consideration.
Sincerely,
Andrea Sartori
Partner
Global Head of Sport
Email: info@golfbenchmark.com
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