THE PRINCIPAL CHARITY CLASSIC RENEWED THROUGH 2015
(Des Moines, Iowa) - The Principal Financial Group® has renewed
a three-year agreement, through 2015, to remain the title sponsor
of The Principal Charity Classic presented by Wells Fargo, teeing
up continued benefit to children's charities in Central Iowa.
"We're extremely proud of the meaningful impact The Principal
Charity Classic has had on Central Iowa over the last five years,"
said Larry Zimpleman, chairman, president and CEO, The Principal®.
"Year after year, we continue to be impressed with the incredible
support from the ever-growing list of sponsors, volunteers,
community partners and fans who help us make this tournament a
can't-miss event. We are pleased and excited to renew the
tournament for another three years."
From 2007 to 2011, The Principal Charity Classic, the only
Champions Tour event in Iowa, has distributed over $3 million for
local children's charities, funding efforts that have benefited
thousands of children in Central Iowa. The 2012 charity amount has
not been announced.
"Each year we hear new and inspiring stories about how children
and their families have benefited from the programs supported by
this tournament," said Mary O'Keefe, senior vice president, The
Principal and chair of The Principal Charity Classic Board. "These
stories remind us of how important this event is to the Central
Iowa community and beyond. It renews our commitment to make The
Principal Charity Classic an event that offers more than golf, and
to never forget the bottom line - helping kids."
According to the PGA TOUR, The Principal Charity Classic is
among the top two of all Champions Tour events in terms of
tournament-generated proceeds raised for charity. The tournament
has been recognized as the Best Event on the Champions Tour and the
number one tour stop as voted by Champions Tour professionals.
"We are delighted to continue our partnership with The Principal
through their title sponsorship of this tournament and to bring
some of the greatest legends in golf to fans in Iowa," said Mike
Stevens, president, Champions Tour. "The Principal has been an
incredibly engaged sponsor and a driver of community support in
Iowa. We look forward to three more years of an exciting
In addition to benefitting local charities, the PGA TOUR and an
Iowa State University study estimate the tournament generates an
economic impact of $20.8 million for the region, including
increased business for area hotels, restaurants, shopping
establishments and other entertainment venues. The event also
showcases Des Moines to an international television audience and to
more than 80 Champions Tour golfers.
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