GOLF 20/20's mission is to unite and activate the golf industry around key strategic initiatives that increase participation and retention of participants, inspire involvement and interest in the game, and promote sustainable best practices for golf facilities.

Launched in early 2000, GOLF 20/20 is a unique collaboration designed to galvanize the industry around strategic initiatives and grass-roots activation to ensure the future vitality of the game of golf. The fundamental principle behind GOLF 20/20 is that golf benefits society and that accelerating the growth of the game and expanding its accessibility will improve the quality of life for those who are introduced to its positive values.

GOLF 20/20's strategic direction from 2015 to 2017 includes the following:

• To facilitate the integration of industry efforts to grow participation in the sport.
• To foster awareness and collaboration to assure a viable future for golf facilities.
• To transform the perception of golf to a sport that is welcoming to all.

One of GOLF 20/20's major initiatives has been a comprehensive analysis of golf's significant contributions to the U.S. economy. GOLF 20/20, working in conjunction with research partner SRI International, has provided detailed snapshots of golf's role in underpinning a healthy economy at both the state and national levels. The most recent report, the 2011 Golf Economy Report, measured golf's direct economic contributions in the U.S. at $68.8 billion, and found that the industry has impacted 2 million jobs with total wage income of $55.6 billion.

Significant efforts are also underway to quantify golf's impact at the state level. GOLF 20/20 and SRI have collaborated on a template through which states can measure and demonstrate golf's contributions to a variety of key constituencies. In total, impact reports have been completed for 33 states, and it is planned to complete approximately four new state reports each year.

Click here to view an overview of activities in which GOLF 20/20 is engaged.