GET GOLF READY
Aimed at bringing adults into the game in a fast, fun and
affordable way, Get Golf Ready, Play Golf America's 2010
featured program, seeks to introduce the game to thousands of
golfers each year.
The newest golf industry player-development program, Get Golf
Ready, has exceeded its target number of host facilities after
its first year of the program. Over 1,150 facilities are
certified to host the program, surpassing the target goal of 700
host facilities for 2009, and more than 2,260 Get Golf
Ready events have been posted on line.
Targeting adults who have limited or no experience with the game
of golf, GET
GOLF READY is comprised of a series of five introductory
lessons offered by PGA/LPGA Professionals in a small-group
environment at prices ranging from approximately $99 to $199
(varies by facility).
The program provides:
- basic skills instruction
- background of the game's rules,
- etiquette and values.
Overall, participants gain insight into techniques
- full swing
- half swing
- bunker play
As well as the fundamental guidelines regarding the use and
- golf equipment
- keeping score
- navigating the course
Following the completion of the five-session program, a smooth
transition into other GET GOLF READY graduate outings, such as the
free and low-cost programs offered by PLAY GOLF
AMERICA will be provided.
Ready, the newest Play Golf America program, was announced in
November 2008 as part of the World Golf Foundation's GOLF 20/20
initiative. The program is benefiting from unprecedented support
and collaboration from the entire golf industry, including the
World Golf Foundation, The PGA of America and other leading
national and state golf associations, organizations, manufacturers,
media and companies.
2009 Best Practices
Many facilities exceeded their first year goal of 50 students,
including East Potomac-Hains Point Golf Course in Washington D.C.,
where 825 students have participated in the Get Golf Ready program,
the highest total among all participating courses. At the PGA
Merchandise Show on January 29th, East Potomac was recognized for
their outstanding contribution to growing the game by winning the
Player Development Award presented at the Annual International
Network of Golf Awards Ceremony.
Other best practices include initiatives at Eagle Ridge Golf Club
in Lakewood, NJ, which held a program in which family members could
play nine holes or take instruction, then meet for dinner. It
was an instant success totaling 492 participants over 18
Fridays. These programs accounted for 60 new students, 598
more rounds and hundreds of new patrons experiencing the
restaurant, resulting in total revenue of $33,375. And, the
Get Golf Ready program at Hiwan Golf Club, a private facility in
Evergreen, Colo., attracted 166 students resulting in $14,801 in
lesson revenue and adding 12 new members to the club.